Talking about the impact of social media on the election with Breakfast's Jack Tame

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I was invited onto TVNZ's Breakfast this week to talk with Jack Tame about the importance of social media for politicians and political parties in the 2017 election campaign, and of course spaghetti on pizza and walk-runs. You can catch the full clip here.

You only have to look at the quantity of content and the investment of time, effort, and money that political parties are putting into social media this election to appreciate just how important they view it to their success. While it has to integrate seamlessly with the rest of their campaigns, social media is very much taking a starring role.

If you're ever in need of some professional insight and commentary on social media and the world of politics, I'm more than happy to provide an expert opinion. So feel free to drop me an email at