If you're going to say you'd rather donate $1 million to charity than spend it on political advertising you'd think that's a pretty easy thing to stick to, wouldn't you? Not for Gareth Morgan's The Opportunities Party (TOP) it seems.
TOP got a lot of attention last month for announcing that, in protest over the advertising money allocated to political parties, that it would donate $1 million to charity because they'd rather do that than spend it on political advertising. Rightly, they received a reasonable amount of press coverage for it and while many saw it as a cynical ploy for Gareth Morgan to get himself back in the news, it was at least going to do some good.
So far, so good. Except you'd think if you've just announced you'd rather donate to charity rather than pay for political advertising then you'd not run paid advertisements. Seems pretty simple?
Except that it's not that simple for TOP. To be fair, you can almost forgive them for spending money on promoting their ads about how they don't want to spend money on ads and donate it to charity. The net effect of it all is that some very worth charities are going to get badly needed funds.
The problem is, TOP has now gone on something of a political advertising spree including with print and Facebook ads.
The above are all clearly examples of political advertising. The first one teasing the release of TOP's health policy, the next on meeting the leader of TOP, another on their deputy leader on what can be done to bring down grocery prices, and the final one on water policy. They're all examples of paid political advertising. So what happened when I challenged TOP on this blindingly obvious hypocrisy on their part?
This is where TOP is really getting disingenuous about their advertising. Being very familiar with Facebook's advertising platform, and given the frequency that I've seen their ads, they're clearly putting a significant amount of funding behind them to get that type of frequency that I've been seeing. So it's not just $100 on a single Facebook promotion, but a very broad and well backed political advertising campaign across a range of content and channels, including that ad in the Dominion Post too.
I'd also wager that TOP simply doesn't care about their hypocrisy either. If you've ever witnessed either their leader or deputy leader on Twitter, they both appear, in my opinion, to be rather immune to any criticism or contrary views whatsoever.
UPDATE 5 July 2017 10:40am: Contrary to TOP's Facebook comment posted above, apparently they do have a billboard on the corner of Willis and Boulcott Streets in Wellington. Gareth Morgan's left and right hands evidently aren't talking to each other, or they just don't care...
UPDATE 5 July 2017 3:55pm: Have now been supplied a photo of the billboard. Looks like TOP is treating everyone as fools.